Stop using The "B" Word!

For some time now I have been growing increasingly turned off by the ubiquitous and ambiguous use of the term “Brand”.

With a Brand Brand here and a Brand Brand there,  here a Brand there a Brand every where a Brand, Brand!!!

The "B" Word as a result of its redundancy has become nothing but a buzz word to gain feeble attempt to gain monopoly on a commodity.

Back in the 80's, businesses began to recognize and record "Brand Value" 

This Birthed an industry of consultants who rose, eager to charge a lot of money to provide advice on brands. It's all about money.

Kiss The B word Goodbye!!!

Take a look at the definition of the word brand.

Brand
brand
noun
1.
a type of product manufactured by a particular company under a particular name.
"a new brand of detergent"
synonyms:make, line, label, marque; More
2.
an identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron.
synonyms:identification, marker, earmark
"the brand on a sheep"

You REALLY want to associate your LIFE to this Term? Brand. Not I!

Now take a look at the word Mission.

mis·sion
ˈmiSHən

noun
1.
an important assignment carried out for political, religious, or commercial purposes, typically involving travel.
"a trade mission to Mexico"

synonyms:assignment, commission, expedition, journey, trip, undertaking, operation; More
2.
the vocation or calling of a religious organization, especially a Christian one, to go out into the world and spread its faith.
"the Christian mission"
synonyms:vocation, calling, goal, aim, quest, purpose, function, life's work
"her mission in life"

I want to be connected with a mission.

Think about it!

A Brand Is a fad that changes with the times. (TRENDY)

A Mission is a lifestyle and lasts a lifetime. (CLASSY)