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Tuesday

"To Be or Not to Be" The Face of Your Brand

The secret to creating a powerful personal brand include building a compelling persona by accentuating the better aspects of your characteristics while minimizing those that are less compelling, shaping your personal persona to appeal to your target market and forgoing cheesy gimmicks.

Now that you’ve identified these essential components of your personal brand, it’s time to carefully consider what will happen the moment you step in front of your business and become its public face.

People Will Want To Meet You And Know More About You

Many consumers do research before choosing to patronize a business – most simply seek out reviews from current and former customers, but some want to know more, including how long a company has been in business, how many people they employ, if they have ever relocated and, finally, what awards or recognitions the company has received. For some, the stability of an established company speaks positively to their reputation, while others seek out attributes that they like and can identify with. Many people like to support local and locally-owned companies, while others may feel compelled to patronize a business with a long and interesting history.

You Must Be More Available To Others

When an entrepreneur becomes the public face of a business or organization, their personal brand essentially takes the place of their business brand, and it becomes necessary to share many aspects of your personal and professional history and accomplishments with prospective customers.

Becoming the face of a business or brand doesn’t mean that your life is now a completely open book, but it is necessary to become more open and available to others, especially at public events, and seeking out opportunities to introduce yourself and share your personal story with others.

These opportunities can include public speaking events at conventions, conferences and smaller events held by organizations such as your local chamber of commerce. If you don’t feel comfortable speaking to groups in public or sharing your story, or the idea of mingling and meeting new people is intimidating, you may want to reconsider taking a public role as the face of your business.

Prepare To Face Personal Complaints, Criticism And Gossip

Shushh she coming!! There is another, sometimes more personally uncomfortable consequence of becoming the public face of your brand: when a client or customer is unhappy or disgruntled, you may become the personal and often public target of their ire. As professionals, we have all likely dealt with an unfortunate situation in which a client or customer was unhappy or disgruntled, but it was likely more of an impersonal situation in that the client or customer directed their complaint or ire at the business. Once you become the public face of your business, many clients and customers will hold you personally responsible for the actions of the business, or for the actions of one of your employees. While you are ultimately responsible for the satisfaction of your clients and customers, you may be emotionally unprepared when a public and sometimes very personal complaint or criticism is lodged, especially over the Internet.

Reconsider Some Public Activities

Creating a compelling personal brand involves accentuating your positive attributes while downplaying and sometimes omitting the negatives.  Once you become the public face of your business, it is important to carefully consider and sometimes rethink activities that you may have felt comfortable doing in the past, such as commenting or discussing controversial topics in public or on social media. While some business owners feel compelled to be politically active or to share other controversial opinions, it is important to consider the ramifications of alienating any segment of your target market.

Should Someone ~Else~ Be The Public Face Of Your Company?

After carefully considering some of the responsibilities and consequences of becoming the public face of your business, you may be more hesitant than you were before to take on this role. Not everyone is willing and able to become a public figure, even a minor one, and it is better to consider going another, less personal route with the branding of your business than damaging your personal brand and the brand of your business. However, some business owners seek a compromise – instead of becoming the face of their business, they appoint an employee or manager to take that role, or they have sought out a former owner to become a promotional “figurehead” of the company. Perhaps the most famous promotion figurehead of a company was Dave Thomas, founder of Wendy’s. Although Mr. Thomas resigned from running the daily operations of Wendy’s in 1982, he spent the remainder of the 80s and the 90s appearing in commercials and other advertisements as the face of the company, and many believed that he was the actual owner and leader of Wendy’s during that time.

Are The Risks Worth It?

As the owner or manager of your business, you should carefully consider whether or not allowing someone else to become the public face of your business is a good idea. While the previous example of Mr. Thomas was a resounding marketing and branding success, it is important to remember that by handing this role to a third-party, you are ceding the branding and public face of your company to someone else, and this can backfire. If one of your employees becomes the public face of your company, what will you do if you have to terminate their employment? What will happen if they commit a public gaffe, or share a controversial opinion? It may be better to create a less personal brand for your business, rather than risk its continued success and good standing in the community.

Sunday

INTRODUCING THE 4 AREAS OF WELLNESS

INTRODUCING THE 4 AREAS OF WELLNESS

Health Wellness- Improving HEALTH and WELLNESS through a lifestyle that includes good nutrition,
exercise,natural supplements, ans Vitality for life products. Look and feel your best.

Environmental Wellness- CARING for the environment by avoiding harmful ingredients,
using concentrated formulas
and helping families create healthier and safer homes.

Financial Wellness- Promoting the rewards of NO DEBT- LIFESTYLE

Personal- ACHIEVING BALANCE happiness and peace of mind in your family,
intellectual and inner life.

It is an active process of moving toward a more successful existence.

According to Melaleuca these 4 areas is the key to longevity and a lifetime of healthy beginnings.
With over a billion in sales last year alone and a • re-order rate, I must say they are accomplishing
that and more. Melaleuca has extended their $1 membership offer up until the end of July.
Just like a Sams or a Coscto, you must have a membership with Melaleuca.

Through GOD all things are possible, Never doubt it, Just do it. I will help you.

Click the link and take a look at the compensation plan
https://goo.gl/5bnSaB

Connect with Me:
Facebook https://www.facebook.com/IAMMrsKASH
Twitter https://twitter.com/IAmMrsKASH
LinkedIn  https://www.linkedin.com/in/iammrskash

KASH Karla A Smith Howard
708-491-9184  TODAY!
https://www.vcita.com/v/meetkash
TO YOUR SUCCESS,

Monday

Want to know why Some Avon Reps are Losers?



Hate to sound so Brash But, Its true!

Not just for Avon Reps but being an Independant business owner of any kind is not an easy task.

The reasons behind failure is generally not lack of knowledge or ability but the following:

1. They fear trying something new.
2. They listen to others tell you what will work and what wont without find out for yourself.
3. They give up before They start.

What if for once you tested a formula of success?

Put aside what everyone else wants you to think and believe and go with your heart.

Try the winning team and see you can be a winner.

Shouldn't you listen to the voice within you that tells you it is your time.

I wonder what would happen if you stop trying and did whatever it takes to be a success.

What if you started with a positive attitude and begin to see yourself making the steps that will put you on top.

It all starts with a plan, a step, and a system.

Wednesday

Stop using The "B" Word!

For some time now I have been growing increasingly turned off by the ubiquitous and ambiguous use of the term “Brand”.

With a Brand Brand here and a Brand Brand there,  here a Brand there a Brand every where a Brand, Brand!!!

The "B" Word as a result of its redundancy has become nothing but a buzz word to gain feeble attempt to gain monopoly on a commodity.

Back in the 80's, businesses began to recognize and record "Brand Value" 

This Birthed an industry of consultants who rose, eager to charge a lot of money to provide advice on brands. It's all about money.

Kiss The B word Goodbye!!!

Take a look at the definition of the word brand.

Brand
brand
noun
1.
a type of product manufactured by a particular company under a particular name.
"a new brand of detergent"
synonyms:make, line, label, marque; More
2.
an identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron.
synonyms:identification, marker, earmark
"the brand on a sheep"

You REALLY want to associate your LIFE to this Term? Brand. Not I!

Now take a look at the word Mission.

mis·sion
ˈmiSHən

noun
1.
an important assignment carried out for political, religious, or commercial purposes, typically involving travel.
"a trade mission to Mexico"

synonyms:assignment, commission, expedition, journey, trip, undertaking, operation; More
2.
the vocation or calling of a religious organization, especially a Christian one, to go out into the world and spread its faith.
"the Christian mission"
synonyms:vocation, calling, goal, aim, quest, purpose, function, life's work
"her mission in life"

I want to be connected with a mission.

Think about it!

A Brand Is a fad that changes with the times. (TRENDY)

A Mission is a lifestyle and lasts a lifetime. (CLASSY)