Why Online Presence Is Important For Your Business

The importance of having an online presence and a personal brand is growing day by day, regardless of which industry you belong to. The potential customers and clients want to see that you are engaged in the respective community and are more likely to take on your work if you already have an online presence. The beauty and wellness industry is a blooming business and the high organic search engine rankings go a long way towards its ability to secure first-time as well as repeat client bookings. Beauty companies and advertisers now realize the importance of increasing their online presence and have shifted ad dollars to have a prominent digital focus rather than traditional television and print campaigns.

In this industry, the experience at the point-of-sale (POS) remains highly important because it is where the sale is won or lost, where the interaction with the brand comes to life and the seeds of loyalty are planted. It can affect brand performance by improving brand image and consumer satisfaction. It can have direct impact on a brand’s overall perception among customers and their loyalty to it, delivering a unique shopping experience and further enhancing the beauty brand and customer loyalty. By having an online presence for your beauty products business, you are able to guide traffic generated through media. Beauty companies invest in media to further a particular brand or category, linking brands with special occasions and holidays already connected to your purchases. Therefore, you need to improve return on media investments in order to have an appropriate POS support. It can help you generate incremental sales, build recognizable brand missions and values, attract customers with appealing store merchandising, and foster a retail culture and skills. You can know your shoppers and can have indirect as well as indirect contact with end consumers of your beauty brands and fully understand their needs and behaviors. Your strong online presence will provide consumers with a balanced product knowledge, service and sales techniques that fully embody your brand image.

KASH SKILL Income Producing Activities

Are You Focused On Income Producing Activities?

Or are you busy running in 50 different directions like a chicken with its head cut off?  If you’re like most people getting started in Network Marketing and trying to build a home business, the picture isn’t really clear as to how you should go about producing income.

Income Producing Activities

I’m sure you have some great income producing activities, but most of them won’t generate income right away!

Let me explain:

Most people, myself included when I first got started, focused too much on the company products, the science behind it all, the compensation plan. How to do social media, building a blog, watching guru videos, studying this and studying that…

The next thing you know, a month has gone by and  all of the so called income producing activities you were working on, didn’t bring in a dime.

Yes, having some basic knowledge of your product line and how the comp plan works is important.  BUT… None of that is ever going to generate any income.

A lot of us when we just start out in our home business have a limited amount of time because we have so many other commitments to attend to. Like a J.O.B., our families, hobbies etc. Most come into network marketing as a part time gig in order to make some additional income. Especially in today’s economy.

Well, if you’re spending all your time doing Non-Income Producing Activities such as the ones listed above, you are setting yourself up for nothing but frustration and disappointment.

Here Are My Top Three Income Producing Activities!

If you focus on these three things, 80% of the time, you will experience a lot less frustration and become successful in half the time.

1. Share Your Opportunity – Prospecting!

It’s as simple as this… If you are not talking to at least 3 people a day and sharing your opportunity, (5 or 10 would be better) then where will the income, come from?

2. Build New Relationships!

This goes hand in hand with prospecting. You have to build the relationship first before you can ever share your opportunity.

Get out and network! Hey these days you don’t even have to leave the house to network, although I suggest you do. There are meet-up groups going on all over the country in every city. Get out an mingle with people, if you’re the type person that shy’s away from socializing, then you need to break old habits, force yourself to get more.

Remember, your not going out there to sell anyone anything! You job at this stage is to build relationships.

If time is really limited then spend an hour a day on Facebook or Google + and start up some conversations with people. Friend the interesting people who are talking business and current events. You can join different groups on Facebook, get connected in forums, start to add value to the conversations going on there.  People will take notice and start to look at you as a leader.

DO NOT, I repeat, DO NOT just start hitting them over the head with your new business opportunity. That should be the last thing you discuss. It takes a little time to build a relationship.  Some build faster than others.  It’s all part of the Income Producing Activities.

Lead with solutions, not your opportunity! You wouldn’t walk up to a complete stranger and ask them to marry you right? This is no different!

The Most Important Of The Income Producing Activities is… (drumroll please!)
3. The Follow-Up!

The fortune is in the follow-up as they say and it’s the most overlooked step in the process, for whatever  the reason is.

Quick story…

The other day as I was working on a one of the long term income producing activities, putting together a few new autoresponders for one of my lists, an email came through. It was someone that had opted into my system because they were looking for information regarding how to generate leads online.

That person had just received an email of mine from my autoresponder about Domain Names and Autoresponders. (oddly enough)

Here’s what they had to say:

“Sir what do you want? I’m in college at the age of 48! I have no life anymore and I just want to finish my degree. I don’t think there is anything you can help me with!”

WOW – I thought to myself, how do I approach this one? Or do I just let it go? After all, they were the one that opted-in for this info… But sensing their frustration I decided to follow-up with them immediately.  What did I have to lose?

My response:

“I apologize if there has been any misunderstanding. At one time you opted into my website looking for info regarding marketing online. At the bottom of all my emails you will find a link to allow you to Opt-Out so you don’t receive any mail from me”.

I do understand your frustration, I am 54 and a couple of years ago I had to reinvent myself too. I can relate to NOT having a life for a while.

You chose to go back to school, get a degree and most likely will work for a big corporation. I chose to build my own business and in the process, try and help those who are looking for ways to use the internet.

My first time around working for someone else didn’t work out so well, it’s even worse in today’s economy. Corporate America and its loyalties just aren’t what they used to be.

I wish you all the best in the world and hope you can take back your life very soon!

One final thought… At one point you were looking online for something. Perhaps a way to generate some additional income, I am assuming thats how you found me in the first place.

I don’t push my primary business often but thought you might find this intriguing”

I added a link to my latest video capture page and figured I would probably never hear from that person again; or worse, I’d get a really nasty email back!

Much to my surprise, 10 minutes later I received an email with an apology and their phone number saying… If you want to talk business, give me a call.

I about fell out of my chair! 95% of the time I can’t capture someone’s phone number with a direct call to action- LOL!

But if I hadn’t followed-up, who knows how this would have ended! This just proves the most important income producing activities end with the follow-up!

Decide Commit Succeed!

Xoxo
KASH Karla A Smith Howard
Declaring and Sharing Inspired
Knowledge Attitude Skills & Habits

"To Be or Not to Be" The Face of Your Brand

The secret to creating a powerful personal brand include building a compelling persona by accentuating the better aspects of your characteristics while minimizing those that are less compelling, shaping your personal persona to appeal to your target market and forgoing cheesy gimmicks.

Now that you’ve identified these essential components of your personal brand, it’s time to carefully consider what will happen the moment you step in front of your business and become its public face.

People Will Want To Meet You And Know More About You

Many consumers do research before choosing to patronize a business – most simply seek out reviews from current and former customers, but some want to know more, including how long a company has been in business, how many people they employ, if they have ever relocated and, finally, what awards or recognitions the company has received. For some, the stability of an established company speaks positively to their reputation, while others seek out attributes that they like and can identify with. Many people like to support local and locally-owned companies, while others may feel compelled to patronize a business with a long and interesting history.

You Must Be More Available To Others

When an entrepreneur becomes the public face of a business or organization, their personal brand essentially takes the place of their business brand, and it becomes necessary to share many aspects of your personal and professional history and accomplishments with prospective customers.

Becoming the face of a business or brand doesn’t mean that your life is now a completely open book, but it is necessary to become more open and available to others, especially at public events, and seeking out opportunities to introduce yourself and share your personal story with others.

These opportunities can include public speaking events at conventions, conferences and smaller events held by organizations such as your local chamber of commerce. If you don’t feel comfortable speaking to groups in public or sharing your story, or the idea of mingling and meeting new people is intimidating, you may want to reconsider taking a public role as the face of your business.

Prepare To Face Personal Complaints, Criticism And Gossip

Shushh she coming!! There is another, sometimes more personally uncomfortable consequence of becoming the public face of your brand: when a client or customer is unhappy or disgruntled, you may become the personal and often public target of their ire. As professionals, we have all likely dealt with an unfortunate situation in which a client or customer was unhappy or disgruntled, but it was likely more of an impersonal situation in that the client or customer directed their complaint or ire at the business. Once you become the public face of your business, many clients and customers will hold you personally responsible for the actions of the business, or for the actions of one of your employees. While you are ultimately responsible for the satisfaction of your clients and customers, you may be emotionally unprepared when a public and sometimes very personal complaint or criticism is lodged, especially over the Internet.

Reconsider Some Public Activities

Creating a compelling personal brand involves accentuating your positive attributes while downplaying and sometimes omitting the negatives.  Once you become the public face of your business, it is important to carefully consider and sometimes rethink activities that you may have felt comfortable doing in the past, such as commenting or discussing controversial topics in public or on social media. While some business owners feel compelled to be politically active or to share other controversial opinions, it is important to consider the ramifications of alienating any segment of your target market.

Should Someone ~Else~ Be The Public Face Of Your Company?

After carefully considering some of the responsibilities and consequences of becoming the public face of your business, you may be more hesitant than you were before to take on this role. Not everyone is willing and able to become a public figure, even a minor one, and it is better to consider going another, less personal route with the branding of your business than damaging your personal brand and the brand of your business. However, some business owners seek a compromise – instead of becoming the face of their business, they appoint an employee or manager to take that role, or they have sought out a former owner to become a promotional “figurehead” of the company. Perhaps the most famous promotion figurehead of a company was Dave Thomas, founder of Wendy’s. Although Mr. Thomas resigned from running the daily operations of Wendy’s in 1982, he spent the remainder of the 80s and the 90s appearing in commercials and other advertisements as the face of the company, and many believed that he was the actual owner and leader of Wendy’s during that time.

Are The Risks Worth It?

As the owner or manager of your business, you should carefully consider whether or not allowing someone else to become the public face of your business is a good idea. While the previous example of Mr. Thomas was a resounding marketing and branding success, it is important to remember that by handing this role to a third-party, you are ceding the branding and public face of your company to someone else, and this can backfire. If one of your employees becomes the public face of your company, what will you do if you have to terminate their employment? What will happen if they commit a public gaffe, or share a controversial opinion? It may be better to create a less personal brand for your business, rather than risk its continued success and good standing in the community.

INTRODUCING THE 4 AREAS OF WELLNESS

INTRODUCING THE 4 AREAS OF WELLNESS

Health Wellness- Improving HEALTH and WELLNESS through a lifestyle that includes good nutrition,
exercise,natural supplements, ans Vitality for life products. Look and feel your best.

Environmental Wellness- CARING for the environment by avoiding harmful ingredients,
using concentrated formulas
and helping families create healthier and safer homes.

Financial Wellness- Promoting the rewards of NO DEBT- LIFESTYLE

Personal- ACHIEVING BALANCE happiness and peace of mind in your family,
intellectual and inner life.

It is an active process of moving toward a more successful existence.

According to Melaleuca these 4 areas is the key to longevity and a lifetime of healthy beginnings.
With over a billion in sales last year alone and a • re-order rate, I must say they are accomplishing
that and more. Melaleuca has extended their $1 membership offer up until the end of July.
Just like a Sams or a Coscto, you must have a membership with Melaleuca.

Through GOD all things are possible, Never doubt it, Just do it. I will help you.

Click the link and take a look at the compensation plan
https://goo.gl/5bnSaB

Connect with Me:
Facebook https://www.facebook.com/IAMMrsKASH
Twitter https://twitter.com/IAmMrsKASH
LinkedIn  https://www.linkedin.com/in/iammrskash

KASH Karla A Smith Howard
708-491-9184  TODAY!
https://www.vcita.com/v/meetkash
TO YOUR SUCCESS,

Want to know why Some Avon Reps are Losers?

Hate to sound so Brash But, Its true!

Not just for Avon Reps but being an Independant business owner of any kind is not an easy task.

The reasons behind failure is generally not lack of knowledge or ability but the following:

1. They fear trying something new.
2. They listen to others tell you what will work and what wont without find out for yourself.
3. They give up before They start.

What if for once you tested a formula of success?

Put aside what everyone else wants you to think and believe and go with your heart.

Try the winning team and see you can be a winner.

Shouldn't you listen to the voice within you that tells you it is your time.

I wonder what would happen if you stop trying and did whatever it takes to be a success.

What if you started with a positive attitude and begin to see yourself making the steps that will put you on top.

It all starts with a plan, a step, and a system.

Stop using The "B" Word!

For some time now I have been growing increasingly turned off by the ubiquitous and ambiguous use of the term “Brand”.

With a Brand Brand here and a Brand Brand there,  here a Brand there a Brand every where a Brand, Brand!!!

The "B" Word as a result of its redundancy has become nothing but a buzz word to gain feeble attempt to gain monopoly on a commodity.

Back in the 80's, businesses began to recognize and record "Brand Value" 

This Birthed an industry of consultants who rose, eager to charge a lot of money to provide advice on brands. It's all about money.

Kiss The B word Goodbye!!!

Take a look at the definition of the word brand.

Brand
brand
noun
1.
a type of product manufactured by a particular company under a particular name.
"a new brand of detergent"
synonyms:make, line, label, marque; More
2.
an identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron.
synonyms:identification, marker, earmark
"the brand on a sheep"

You REALLY want to associate your LIFE to this Term? Brand. Not I!

Now take a look at the word Mission.

mis·sion
ˈmiSHən

noun
1.
an important assignment carried out for political, religious, or commercial purposes, typically involving travel.
"a trade mission to Mexico"

synonyms:assignment, commission, expedition, journey, trip, undertaking, operation; More
2.
the vocation or calling of a religious organization, especially a Christian one, to go out into the world and spread its faith.
"the Christian mission"
synonyms:vocation, calling, goal, aim, quest, purpose, function, life's work
"her mission in life"

I want to be connected with a mission.

Think about it!

A Brand Is a fad that changes with the times. (TRENDY)

A Mission is a lifestyle and lasts a lifetime. (CLASSY)

Seven Online Marketing Trends That Can Make Money for You

Here’s a handy list of seven growing online marketing trends that will deliver ROI. It’s from a new white paper by GlobalSpec: Online Marketing in the Industrial Sector.

Granted, this list was written for industrial marketers, but it’s valid for anyone in B2B trying to create an online strategy.

Online events—51% of all industrial companies are spending more on virtual events or online tradeshows. These allow you to “showcase your product line, build your brand reputation, provide content to your audience, and connect with prospects and customers,” GlobalSpec writes.

Video—Web sites should have more than written content—that’s why 57% are increasing their spend on video. GlobalSpec advises you to offer “brief interviews with executives, conversations among product managers, product demonstrations, or on-site visits to customers where your products are being used.”

Social media—most firms are active in social media. But it’s easy to make mistakes. Start by deciding what you hope to get out of it. “At this point in the maturation of the social media market, increasing brand awareness and building relationships are the outcomes most effectively achieved,” GlobalSpec writes. LinkedIn is the most popular social media platform in the industrial sector, followed by Facebook and then Twitter.

Digital content—Content is still king, and there are many more ways for readers to consume it—like e-readers. But don’t limit your content to Web pages. As GlobalSpec writes, “There are videos, webinars, downloadable PDFs, e-books, interactive tools, and more.”

Internet banner advertising—Banner ads help brand you and can drive qualified leads to your site. And “online advertising networks also offer the convenience of reaching many sites with a single buy, helping you save time and make the most effective use of your budget,” GlobalSpec continues.

Testing and analytics—start with A/B testing for your email campaigns and other online marketing. But GlobalSpec also recommends that you perform
“some type of Web site analytics such as measuring traffic, page popularity, and visitor behavior to help make informed decisions about optimizing your site.”

Marketing budgets— GlobalSpec reports that 47% of all B2B industrial marketers now allocate more than one-third of their marketing budgets to online, and that 42% are spending more on it this year than they did in 2011. And it adds that “many of the top channels for increased marketing spend in 2012 are online—from Webinars and SEM to email marketing, video, SEO, and more.”